Great Gifts Under $25 — cute finds

Independent makers

Chiikawa Sushi DIY Candy Kit

Build your own candy sushi with Chiikawa — dinner and a craft project, both edible.

Kawaii

$6.90 View at Blippo

Sanrio

Sanrio Character Chopstick Rest

Tiny Sanrio characters holding your chopsticks between bites — dinner-table cuteness, solved.

Kawaii

$8.99 View at Kawaii Pen Shop

Sanrio

Hello Kitty and Friends 2027 Retro Deluxe Compact Flexi Planner

A 2027 planner in Sanrio's dreamiest retro art — suddenly you're the organised friend.

Retro CuteKawaii

$19.99 View at Sanrio

Sanrio

My Melody x Strawberry Shortcake Cosmetic Bag

My Melody meets Strawberry Shortcake on one cosmetic bag — a crossover for the girlies.

Retro CuteCoquette

$22 View at Sanrio

Bellzi

Bellzi Mystery Collection: Classic II

One box, one secret plush pal. The Classic II blind box turns unboxing into a tiny lottery where every prize is huggable.

Kawaii

$10.99 View at Bellzi

Bellzi

Mini Gecki the Gecko

A pocket-sized gecko with sticky-toe energy and big mischief plans. Mini Gecki is the softest climber you'll ever adopt.

Kawaii

$16 View at Bellzi

Bellzi

Mini Bronti Dreaming Series

Bronti has officially clocked out. This mini sleeping brontosaurus is naptime made plush, curled up and ready for your pillow pile.

KawaiiDreamy Cloud

$18 View at Bellzi

Bellzi

Mini Seri the Dreaming Series

A triceratops mid-snooze is peak serenity. Mini Seri dozes in the sweetest curl, perfect for anyone who takes rest seriously.

KawaiiDreamy Cloud

$18 View at Bellzi

Bellzi

Mini Rexxi the Dreaming Series

Even apex predators need naps. Mini Rexxi snoozes in a tiny curled pose that makes the mighty T-Rex utterly disarmed and adorable.

KawaiiDreamy Cloud

$18 View at Bellzi

Bellzi

Mini Showa Koi the Koi Fish- Mystery Style

A dreamy little koi that drifts onto your shelf in a surprise pattern. Which Showa style you get is up to the pond's mood.

Kawaii

$16 View at Bellzi

Bellzi

Mini Roosti the Rooster

All the barnyard bravado in a pocket-sized package. Mini Roosti struts, announces, and leads the way whether you asked or not.

KawaiiCottagecore

$18 View at Bellzi

Bellzi

Mini Valentine Mooi

Tiny cow, huge crush. Mini Valentine Mooi packs all the heart-day charm into a travel-sized cuddle you can take on every date.

KawaiiCoquette

$21 View at Bellzi

Bellzi

Mini Lioni the Lion- New

Regal, tiny, non-negotiably in charge. Mini Lioni rules from a five-inch throne with charisma way beyond its plush pay grade.

Kawaii

$18 View at Bellzi

Bellzi

Mini Kohaku Koi the Koi Fish - Mystery Style

Cast your line and reel in a surprise: Kuchibeni, Maruten, or Sandan. Every Mini Kohaku Koi is a lucky little catch.

Kawaii

$16 View at Bellzi

Bellzi

Mini Peggi the Pegasus

A tiny winged guardian carrying messages between worlds, then landing softly on your desk. Mini Peggi is freedom in plush form.

KawaiiDreamy Cloud

$21 View at Bellzi

Bellzi

Mini Yuni the Unicorn

Ancient magic, pocket-sized. Mini Yuni the unicorn walks the line between dreams and reality, restoring hope one cuddle at a time.

KawaiiDreamy Cloud

$21 View at Bellzi

Bellzi

Mini Cappi the Capybara

The internet's chillest animal, shrunk to pocket size. Mini Cappi asks for nothing but couch time and cuddles.

Kawaii

$16 View at Bellzi

Bellzi

Mini Orange Cappi the Capybara

A mini capybara with an orange on its head, honoring Japan's hot-spring capys. Peak spa-day energy, zero effort.

Kawaii

$21 View at Bellzi

Bellzi

Mini Ankli the Ankylosaurus

Armored on top, marshmallow underneath — Mini Ankli is the softest tank the Cretaceous ever produced.

Kawaii

$16 View at Bellzi

Bellzi

Mini Fenni the Fennec Fox

Tiny body, satellite-dish ears — Mini Fenni packs the whole desert's worth of charm into one palm-sized fox.

Kawaii

$16 View at Bellzi

Bellzi

Mini Muddy Phanti the Elephant

This mini elephant never met a puddle it didn't love — and never forgets a good splash.

Kawaii

$21 View at Bellzi

Bellzi

Mini Kii the Kiwi

A pocket-sized kiwi bird, all chunky green fluff and tiny beak — proof the best things come flightless.

Kawaii

$16 View at Bellzi

Bellzi

Mini Sami the Siamese Cat (New)

All the elegance of a Siamese, none of the attitude — Mini Sami fits in a pocket and stays in your heart.

Kawaii

$16 View at Bellzi

Bellzi

Mini Tuxi the Tuxedo Cat (New)

Mini Tuxi arrives permanently black-tie — a tiny tuxedo cat dressed for every occasion, including nap time.

Kawaii

$16 View at Bellzi

Bellzi

Franki Phanti Figure Keychain

A stitched-up elephant with monster-movie charm — Franki Phanti keeps your keys delightfully eerie.

Kawaii

$13 View at Bellzi

Bellzi

Pumpkin Torti Figure Keychain

A tortoise wearing a pumpkin shell with a candle on top — autumn's coziest keychain, mildly haunted.

KawaiiCottagecore

$13 View at Bellzi

Independent makers

Sparkly Cherry Hair Ties

A pair of hair ties topped with glittery cherries, because your bun deserves a little fruit-stand sparkle too.

KawaiiCoquette

$3.90 View at Blippo

Independent makers

Hanabi Folding Fan

A folding fan splashed with Japanese fireworks, so every heatwave comes with its own tiny festival.

Retro Cute

$4.90 View at Blippo

Independent makers

Morinaga Ottotto Corn Potage Animal Crackers

A crunchy little zoo in corn potage flavor — spot the animal shapes before you eat them (or don't, we won't judge).

Retro Cute

$8.90 View at Blippo

Independent makers

Morinaga Ottotto Sea Animal Crackers - Light Salt

Lightly salted crackers shaped like a whole ocean of tiny sea creatures. Snack time becomes an aquarium visit.

Retro Cute

$9.50 View at Blippo

Sanrio

Sanrio Characters Cat-Eared Maid Cafe Rinrin Bell Plush Charm Gachapon

Sanrio faves in cat-eared maid cafe uniforms with a jingly bell, dangling from your bag. A gachapon surprise in the softest form.

KawaiiCoquette

$10.50 View at Blippo

Disney

Winnie the Pooh Pakkuncho Strawberry Choco-Filled Snacks

Strawberry-cream biscuits stamped with Pooh and pals — plus the thrill of hunting a rare print in every box.

Kawaii

$7.50 View at Blippo

Independent makers

Kracie Nerunerunerune DIY Candy Kit - Revival Melon

Mix, whip, and fizz your way to fluffy melon soda candy — a 40th-anniversary edition of Japan's most iconic DIY treat.

Retro CuteKawaii

$6.50 View at Blippo

Pokémon

PRE-ORDER | Pokemon Get Fiery Sky Illusion

A Poke Ball capsule you actually get to crack open, revealing a mystery Pokemon figure inside. The unboxing IS the adventure.

Kawaii

$8.90 View at Blippo

Sanrio

Keroppi Dapper 3-Color Pen

Keroppi in his finest outfit, presiding over a 3-color pen. Black, red, and blue ink — froggy charm included at no extra cost.

KawaiiRetro Cute

$2.90 View at Blippo

Sanrio

Hangyodon Dapper 3-Color Pen

Hangyodon dressed for a night out on a 3-color pen — your grocery lists just got significantly more sophisticated.

Retro CuteKawaii

$2.90 View at Blippo

Sanrio

My Melody Retro Can Mirror

A pocket can mirror starring retro My Melody among strawberries. Vintage Sanrio charm for every touch-up.

Retro CuteCoquette

$4.90 View at Blippo

Independent makers

Puni Puni Squishy Bear

A glittery see-through bear built for squeezing your stress into oblivion. Small enough to hide, cute enough that you won't.

Kawaii

$1.33 View at Blippo

Independent makers

Toy Slime Diamond

A glittery diamond of slime you can squish, squeeze, and dramatically splat. Stress relief has never looked this sparkly.

KawaiiY2K

$6.93 View at Blippo

Independent makers

Toy Slime Splat Ball

A shiny splat ball that hits the floor so your bad day doesn't have to. Squeeze it, hurl it, watch it wobble back.

KawaiiY2K

$4.13 View at Blippo

Independent makers

Mochi Chuka Squishy

A steamed-bun squishy on its own little bamboo tray, ready to absorb every deadline-induced squeeze. Do not attempt to eat.

Kawaii

$4.55 View at Blippo

Sanrio

Sanrio Characters x Studio Haneul Bath Ball

A pastel fizz that melts away to reveal a surprise Sanrio friend. Cinnamoroll might be hiding in your tub tonight.

KawaiiPastel Minimal

$11.83 View at Blippo

San-X (Rilakkuma & Sumikko Gurashi)

Sumikko Gurashi Grape Chewing Gum - 5pcs

Grape gum wrapped in tiny Sumikko Gurashi art, because even your snack stash should be shy and adorable.

Kawaii

$0.63 View at Blippo

Independent makers

Jiggly Pudding Slime Toy

A wobbling faux pudding you can poke forever, caramel topping included. Dessert energy, zero calories, maximum squish.

KawaiiRetro Cute

$6.65 View at Blippo

Independent makers

Yogurt Drink Slime Toy

Slime disguised as a fruity yogurt drink, bottle and all. Stretch it, squish it, and pretend it counts as a snack.

Kawaii

$10.15 View at Blippo

Independent makers

Monchhichi Lavender Girl Gel Pen

Monchhichi goes angelic in lavender on this gel pen, complete with a tiny charm. Your to-do list never looked so sweet.

KawaiiCoquette

$4.13 View at Blippo

Sanrio

Cinnamoroll Starry Socks

Cinnamoroll floats across a starry sky on these cozy socks. Cold toes canceled; bedtime just got dreamier.

KawaiiDreamy Cloud

$6.90 View at Blippo

Sanrio

Kuromi Kira Kira Y2K Pouch

Kuromi in a clear glitter-confetti pouch that shimmers when you move, plus a heart carabiner. Peak Y2K bag-charm behavior.

Y2KKawaii

$14.90 View at Blippo

Sanrio

My Melody Spiral Hair Tie

A translucent spiral hair tie with a dangling Sanrio charm — practical, painless, and quietly adorable on your wrist.

KawaiiCoquette

$2.80 View at Blippo

Sanrio

Sanrio Characters Congo Dance Water Cup

Sanrio friends conga-line around this cup while stars and confetti float in its liquid layer. Hydration, but make it a party.

Kawaii

$14.90 View at Blippo

Independent makers

Asobu Neko Charm Set

A set of playful cat charms ready to clip onto bags and pouches — collect them all or share the litter with friends.

Kawaii

$13.50 View at Blippo

Sanrio

Cinnamoroll Bandage Sticky Notes

Sticky notes shaped like little bandages, starring Cinnamoroll. Patch your desk with reminders that heal the workday.

KawaiiPastel Minimal

$4.90 View at Blippo

Sanrio

Hello Kitty Friendship Overload Lunch Cloth

Hello Kitty and Tiny Chum cover this washable lunch cloth in friendship. Wrap your bento like it's a gift to future you.

KawaiiRetro Cute

$8.50 View at Blippo

Independent makers

Jagariko Cheese Socks

The Jagariko giraffe struts across these cotton socks — snack-brand fashion for feet with excellent taste.

Retro CuteKawaii

$4.90 View at Blippo

Independent makers

Jagariko Cheese Eco Bag

A foldable tote that cosplays as a Jagariko pack, carrying case included. Grocery runs, now with snack-aisle swagger.

Retro Cute

$10.90 View at Blippo

Sanrio

My Melody Beckoning Cat Keychain

My Melody plays lucky beckoning cat on this acrylic keychain, gold coin included. Fortune favors the cute.

KawaiiRetro Cute

$5.90 View at Blippo

Independent makers

Jujutsu Kaisen Mini Pouch - Nobara Kugisaki

An L-shaped mini pouch with Nobara Kugisaki front and center, carabiner ready to clip onto your bag. Trinkets, exorcised of chaos.

Kawaii

$7.92 View at Blippo

Independent makers

Kakudai Cuppy Ramune Candy Set - 10 pcs

Ten mini packs of fruity ramune wearing vintage bunny-and-squirrel art. Sweet to share, sweeter to hoard the wrappers.

Retro CuteCottagecore

$3.50 View at Blippo

Independent makers

Demon Slayer Monochrome Mug - Giyu

Giyu keeps his stoic face on this monochrome porcelain mug, so your morning coffee comes with Water Hashira composure. Dishwasher safe, drama free.

Kawaii

$16.03 View at Blippo

Independent makers

Baby Cat Cafe Rooibos Tea

Tiny paper kittens dangle off your cup while the rooibos steeps. It is a cat cafe you can brew at home, three cozy cups at a time.

KawaiiCottagecore

$8.50 View at Blippo

Independent makers

Mameshiba San Charm

A pocket-sized Mameshiba San charm: part bean, part shiba, all serotonin dangling from your bag.

Kawaii

$3.55 View at Blippo

Independent makers

Suzuki Shokai Night Stars Konpeito Candy Pack

Star-shaped konpeito that looks like a jar of tiny night skies. Sprinkle a handful and feel like a Spirited Away soot sprite.

KawaiiDreamy Cloud

$1.50 View at Blippo

Independent makers

Classic Candy & Snack Cube Purse

A chunky little cube purse printed like a retro Japanese snack, complete with ball chain. Which of the six designs you get is fate's call.

Retro CuteKawaii

$2.45 View at Blippo

Sanrio

Sanrio Characters Let's Play in the Room Gummy Candy Kit

Mold your own My Melody, Kuromi, Pompompurin, and Hangyodon gummies, then eat your creations without a shred of guilt. DIY dessert theatre.

Kawaii

$3.92 View at Blippo

Sanrio

My Melody & Kuromi Black Valentine Rice Ball Case

My Melody and Kuromi in matching black ribbons turn onigiri-packing into a goth-cute ritual: fill, shake, admire, devour.

KawaiiCoquette

$3.85 View at Blippo

Independent makers

Obi1 / Shiny Postcard - Caramel

Obi1's caramel-sweet retro postcard, hot-stamped so it glints when the light catches it. Almost too cute to mail.

Retro Cute

$3 View at Cute Things From Japan

Independent makers

Subikiawa / Nail Stickers

Subikiawa's painterly little illustrations go from gallery to manicure - colourful nail stickers that double as decor for anything you own.

Retro CuteKawaii

$7 View at Cute Things From Japan

Independent makers

dodolulu / Postcard - to you from me

A dodolulu postcard that says the quiet part out loud: to you, from me. Send it, or frame it and keep all the tenderness for yourself.

CoquettePastel Minimal

$2.50 View at Cute Things From Japan

Independent makers

dodolulu / Postcard - dressing corner

dodolulu captures the soft ritual of getting ready in this dreamy dressing-corner scene - a postcard that belongs on a vanity or a gallery wall.

CoquettePastel Minimal

$2.50 View at Cute Things From Japan

Independent makers

dodolulu / Postcard - magic recipe

Part bakery, part spellbook: dodolulu's magic recipe postcard makes even a note to a friend feel like something whisked up with love.

CottagecoreCoquette

$2.50 View at Cute Things From Japan

Independent makers

dodolulu / Postcard - chocolatier

dodolulu's chocolatier at work: a dreamy, sweet-toothed scene printed postcard-size, for sending or displaying wherever you crave a treat.

CoquetteCottagecore

$2.50 View at Cute Things From Japan

Independent makers

dodolulu / Double-Sided Memo Pad - to you from me

Every sheet of this dodolulu memo pad is illustrated front and back - punch holes and it slips straight into an M6 planner like it was born there.

CoquettePastel Minimal

$5 View at Cute Things From Japan

Independent makers

dodolulu / Double-Sided Memo Pad - dressing corner

dodolulu's doll-like muses grace both sides of every memo sheet - too pretty for grocery lists, and yet, what a way to write one.

CoquettePastel Minimal

$5 View at Cute Things From Japan

Independent makers

Shinako Moriyama / Double-Sided Memo Pad - Stary Night

Schinako Moriyama's bunnies gaze at starry skies on both sides of every sheet - a memo pad so dreamy your notes might start rhyming.

Dreamy CloudCottagecore

$5 View at Cute Things From Japan

Independent makers

Shinako Moriyama / Double-Sided Memo Pad - Happy Friends

Heartfelt bunny friends on every double-sided sheet - Schinako Moriyama's memo pad makes even a shopping list feel like a warm hug.

CottagecoreKawaii

$5 View at Cute Things From Japan

Independent makers

Tocorocomugi / Double-Sided Memo Pad - Sweets

Tocorocomugi's gentle cats and sweet treats fill both sides of every sheet - a memo pad that makes note-taking feel like teatime.

CottagecoreKawaii

$5 View at Cute Things From Japan

Independent makers

Tocorocomugi / Double-Sided Memo Pad - Star Night

Cats under a starry sky, drawn with Tocorocomugi's soft touch - double-sided memo sheets that turn quick notes into little night poems.

Dreamy CloudCottagecore

$5 View at Cute Things From Japan

Independent makers

Tocorocomugi / Foil-stamped Stickers - Sweets Time

Dessert o'clock, illustrated: Tocorocomugi cats and confections with a shimmer of gold foil for letters and little treasures.

Kawaii

$5 View at Cute Things From Japan

Independent makers

Summer Limited / Letter Set - Cream Soda & Cat

Snail mail on soft Mino washi, starring cats and cream soda — ten sheets of summer to send someone you like.

Kawaii

$5 View at Cute Things From Japan